Loretta McPherson is a Marketing Executive for the Wallingford Media Group's eight radio stations. McPherson began her radio career in 2007. She started her sales career in telephone sales and accelerated to the magic of RADIO. And has taken on the challenge of an on air personality for the last two years in the Irvine Studios of WIRV-AM and V-99.3 FM.
McPherson was born in Clovis, New Mexico and has lived in many states until relocating into the wonderful community of Estill County in 1974. She loves music, laughter and dancing in the rain. She lives with her husband David McPherson and has one lovely daughter and three amazing grand-kids.