Kentucky Office of Highway Safety Launches Initiative to Reduce Traffic Deaths Due to Distracted Driving

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The Kentucky Office of Highway Safety is driving home a safety message to motorists aimed at preventing crashes by encouraging two life-saving actions behind the wheel- buckling up and putting down the phone. Launching today, the state’s first Buckle Up Phone Down campaign features videos, radio spots, digital advertising and a new dedicated website,kyhighwaysafety.com, to promote the initiative.

According to KOHS, each year in Kentucky, distracted driving results in more than 50,000 crashes, more than 15,000 injuries and approximately 200 deaths. Distracted driving behaviors, like texting, emailing and talking, are discouraged and drivers are advised to not interact with their phone. 

Both drivers and passengers should buckle up each and every time they get in a vehicle.  While more and more cars feature modern safety features to reduce crashes and fatal injuries, seat belts still rank supreme. According to KOHS, each year in Kentucky, more than half of those killed are not wearing a seat belt. 

As of Oct. 7, preliminary numbers indicate there have been 576 fatalities in 2019, up 21 compared to the same time last year.  Approximately 220 of those fatalities were unbelted and more than 120 involved distraction.

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